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Your pricing model was built for humans. Your next buyer might not be one.
If you’re running a SaaS company with seat-based pricing, here’s a question: what happens when the “user” is an AI agent, not a person?

Marilyn Mead Brutoco
Apr 64 min read


CAC without Payback is a number without a story
If you’re a CMO reporting CAC to your board without payback context, you’re giving them a number without a story. It’s like telling someone you ran a marathon without mentioning it took you three weeks. The question your board is actually asking: how long does it take to earn that money back?
That’s CAC payback.

Marilyn Mead Brutoco
Mar 265 min read


Maternity leave shouldn't be a cliff - for the leader or the company
If you’re planning a maternity leave or supporting someone who is- a few key ingredients that made my maternity leave smooth for my company:

Marilyn Mead Brutoco
Feb 162 min read


Vine is back. And it's banning AI
As a millennial who was devastated when Twitter killed the Vine app in 2017 (and who still quotes Vines in daily conversation ("...and they were roommates "), I am here for the revival. As a marketer, I'm intrigued by what the “no AI” promise really signals, and how much attention this stance can actually get. If you haven't heard, Jack Dorsey is backing the reboot (led by one its original creators Evan Henshaw-Plath aka Rabble). It’s being branded as diVine, and bringing ba

Marilyn Mead Brutoco
Nov 25, 20252 min read


LLMs.txt - Speculative hype or strategic edge?
Marketers: have you created an llms.txt file for your brand website? If you haven’t, I’ll share what it is, how it differs from robots.txt, and the ways it might help AI find and represent your brand. But first, I checked 20+ top B2B SaaS websites. (Searched website.com/llms.txt). Zero had an llms.txt file installed. 👀 In the past year, I saw a brand site go from virtually 0 LLM referral traffic to over 25% coming from ChatGPT, Claude and Perplexity. A lot of that came from

Marilyn Mead Brutoco
Oct 28, 20253 min read


We grew our NPS from 32 to 54 - not by asking better questions, but by acting on the answers
If you’re thinking “we need to do another NPS survey.” Read this first. A Net Promoter Score survey on its own doesn’t move the needle. It’s what you do after the score that unlocks improvement and gets product, marketing and customer success teams aligned around the voice of the customer. At Winmo, we grew our Net Promoter Score from 32 to 54 over several years. (Actually we grew it from 12, but due to a lower volume of responses and the fact that it was a new product at th

Marilyn Mead Brutoco
Oct 28, 20252 min read
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