Why Work With Me
I help companies with valuable products but unclear marketing vision unlock the next stage of growth.
Most companies who stall after finding product-market fit don’t have a messaging problem, they have a GTM problem. The messaging and use cases live inside the brains of people who know how to convert 1:1, but lack the frameworks to tell a story to many. So they hire a marketer who knows how to reach many. Only for the messaging to become a generic one-size-fits-all story that converts no one.
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That’s where I come in. I’ve helped drive revenue from $6M to $20M+ not by making marketing “look pretty,” but by translating what’s true and compelling about a product into a market story people actually understand, trust and act on. I take what you already know works — your best sales narratives, customer “aha” moments, and proof points — and outfit it with marketing frameworks that unlock your next stage of growth.
Ready to move from “we know we’re good” to “the market gets it"?
Featured Services​​​​
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Go-to-Market Strategy: Market sizing, segmentation, persona frameworks and positioning that sparks lightbulb moments.
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Marketing Mix Optimization: Identify the right levers, structure your team and design scalable playbooks.
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Customer Advocacy & Insights: Build product feedback loops and advocacy programs that fuel retention and expansion.
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Financial & Tech Infrastructure: Dashboards, benchmarks and martech stack recommendations to support growth.
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In Their Words
"Marilyn is the rare executive who pairs strategy with flawless execution.​ She built a high-performing team and steered our marketing through multiple phases of growth with top-notch KPIs. In our most recent year: 3.5x return on spend, Inbound ARR of $13M+, sharper GTM brand positioning in the crowded AdTech and Sponsorship / Entertainment market, and customer advocacy that rose to an enviable NPS rating of 54 (excellent).​ She's a marketing force multiplier who blends entrepreneurial creativity with fiscal discipline."
Dave Currie, Chief Executive Officer
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