Why Work With Me
If you have a product worth buying but a market that doesn't fully understand it yet, that's a solvable problem
I help B2B SaaS, data, and insights companies turn marketing complexity into a clear path forward — whether the goal is growth, stabilization or positioning for acquisition.
What that looks like:
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New business generation that's disciplined, not just busy
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Unit economics you can stand behind
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Customer relationships that hold their value
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Messaging that captures what's genuinely compelling about what you do — and makes the right people act on it
I've navigated early growth, $10M-$20M scale up, PE ownership, M&A, downturns and successful acquisition. Through it all, marketing functioned as both creative engine and profit center, driving 55% of new business, 5x ROI and category ownership that competitors couldn't replicate.
What I bring isn't a fair-weather playbook; it's strategy tested at nearly every stage.
Featured Services
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Fractional CMO / VP Marketing
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Step into marketing leadership during transitions—growth phases, acquisitions, transformations. I own strategy, build/mentor teams, and drive execution. Best for companies $10-30M ARR needing senior marketing leadership without full-time commitment.
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Early Growth Stage
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When you've proven product-market fit but need to unlock the next stage of growth. I help your leadership team build a compelling narrative the market understands and acts on, and guide the building of internal and external marketing foundations supporting growth.
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Marketing Stabilization & Quick Wins
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Diagnose what's broken, implement immediate improvements, and build sustainable frameworks. Perfect for smaller teams, those navigating CMO departure, underperforming demand gen, or needing to prove marketing ROI fast.
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In Their Words
"Marilyn is the rare executive who pairs strategy with flawless execution. She built a high-performing team and steered our marketing through multiple phases of growth with top-notch KPIs. In our most recent year: 5x return on spend, more than half of new ARR from inbound, sharper GTM brand positioning in the crowded AdTech and Sponsorship / Entertainment market, and customer advocacy that rose to an enviable NPS rating of 54 (excellent). She's a marketing force multiplier who blends entrepreneurial creativity with fiscal discipline."
Dave Currie, Chief Executive Officer
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