Why Work With Me
I help companies with valuable products but murky marketing vision unlock the next stage of growth.
I help B2B SaaS companies navigate complexity—whether that's growth, stabilization, or positioning for exit.
My experience is unusual: I spent 10+ years at one company through every possible scenario—early growth ($3M to $6M then acquisition, then $12M to $20M ARR), PE investment, M&A integration, COVID-driven decline, leadership transition, turnaround, and ultimately strategic acquisition.
Most marketers know how to grow perfect companies in bull markets. I know how to create successful outcomes at many stages, including when conditions are not ideal.
I Focus On:
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New business generation that offsets challenges elsewhere
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Unit economics that prove the engine works
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Customer relationships that acquirers value
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Translating what's true and compelling about a product into a market story people understand and act on
Featured Services
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Fractional CMO / VP Marketing
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Step into marketing leadership during transitions—growth phases, acquisitions, transformations. I own strategy, build/mentor teams, and drive execution. Best for companies $10-30M ARR needing senior marketing leadership without full-time commitment.
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Early Growth Stage
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When you've proven product-market fit but need to unlock the next stage of growth. I help your leadership team build a compelling narrative the market understands and acts on, and guide the building of internal and external marketing foundation supporting growth.
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Marketing Stabilization & Quick Wins
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Diagnose what's broken, implement immediate improvements, and build sustainable frameworks. Perfect for smaller teams, those navigating CMO departure, underperforming demand gen, or needing to prove marketing ROI fast.
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In Their Words
"Marilyn is the rare executive who pairs strategy with flawless execution. She built a high-performing team and steered our marketing through multiple phases of growth with top-notch KPIs. In our most recent year: 5x return on spend, more than half of new ARR from inbound, sharper GTM brand positioning in the crowded AdTech and Sponsorship / Entertainment market, and customer advocacy that rose to an enviable NPS rating of 54 (excellent). She's a marketing force multiplier who blends entrepreneurial creativity with fiscal discipline."
Dave Currie, Chief Executive Officer
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